Transportation agencies worldwide are using storytelling as a tool for transportation planning. In this intense and accelerated workshop, you will learn how to be an effective storyteller using the SAMS framework (SAMS stands for Story, Audience, Message and Style), and test your knowledge by analyzing a few short transportation-focused videos. You will be surprised at how easy it is to become a storyteller and use the method in your verbal and written communication to galvanize communities and government leaders around any transportation project.