Level 2 Storytelling Workshop: Make a Bad Video Better on SFCTA’s Roll-Out of Congestion Pricing Study

2020

When you’re stuck in traffic trying to get on the Bay Bridge, do you ever wonder, ‘Can’t something be done about all this congestion?’” Lucky you asked! Come to our storytelling workshop to learn about the congestion pricing policy the San Francisco County Transportation Authority (SFCTA) is considering and how the agency plans to engage the public through the use of video. You’ll get a chance to assist the SFCTA make a “bad” rough cut video on congestion pricing better. You’ll break up into small groups led by professional filmmakers and generate storyboards to improve the “bad” video’s story and message to better connect with the audience. This workshop will not focus on the technical aspects of video production although we will point you to resources. Taking the Level 1 Storytelling Workshop is advised but not required.

Panelists/Facilitators

Paige Miller

Senior Communications Manager, SFCTA

Eric Young

Director of Communications, SFCTA

Keith Battle

Filmmaker/Educator, Storytelling Workshop Lead Instructor

Leah Nichols

Filmmaker, Small Group Leader

Deana Mitchell

Filmmaker, Small Group Leader

Ken Fisher

Filmmaker, Small Group Leader

Laetitia Jacquart

Filmmaker, Small Group Leader

Serginho Roosblad

Filmmaker, Small Group Leader